CallRail

Why You Should Be Using CallRail

Most of the time, businesses use one phone number across all marketing communications - from websites and social media to contact cards and billboards. The online ads that pop up with analytics all need to be consistent with their contact details for customers to find them. The problem? Your business has no idea which of these marketing avenues has caught the attention of the customer when they phone in. So, you could be frittering away your money on a marketing avenue that has 0 pull on customers and is generating no returns, and you'd not know. Enter CallRail.

CallRail can tell you whether people are calling in based on an advert from Yelp or a Facebook ad. Call Rail is not magic - it's simple analytics and data. They can show you which of your marketing campaigns generated the phone call in the first place by placing your business telephone number very cleverly within the advert. The one thing that CallRail can do the best is to help you to improve your attribution, which means you can better allocate your marketing budget. This then leads to higher ROI from the right channels and saves you money when you cancel the channels that aren't bringing you in the revenue.

Right now, your competition is likely using a call tracking programme, and if you're not using CallRail, you're not doing it right.

Yeah, But, What Is Call Tracking?

When you use call tracking as part of your business, you can witness the creation of multiple and unique telephone numbers, which allows you to display different numbers on a variety of marketing communications. It doesn't matter how many adverts you have, call tracking will create the numbers that you need. All of these different number trails will then be forwarded to your business telephone mainline number, with your company answering calls in the same way on the same phones as always. You don't need ten different telephones for each line, either, which means no additional costs. You now have intel that will make a significant difference to your business and the way that you schedule your marketing campaigns. CallRail is for any company that has a phone number within their advertising. So, every company can use Call Rail effectively. Marketing agencies and small to medium businesses especially can find merit in using CallRail.

When you use call tracking software, you can track the source of the phone calls that your business receives directly from your business website. You can even do it for offline marketing, and when you have this information, your business can perform better.

How to Set Up Call Tracking With CallRail

The call tracking market is filled with companies that you can use, but most of these are targeted toward higher level businesses. CallRail can be used for smaller options as well, and the price and ease of use are both friendlier to smaller businesses. So, let's look at the ways to use call tracking with your CallRail login.

Choosing Your Channels

You can track the calls for both online and offline marketing channels, and before you get too deep with your software, you need to know which of these leads you want to track the most. Some companies will suggest choosing one or two, but really, you want to track ALL of your marketing channels. You need to know what's happening across the board, and this can help you to control your budget better. Doing this for a few months will make a massive difference to the information you will learn about your customers.

CallRail uses a tiny piece of code in the displays of your contact number on the website, which allows you to track the origin of the calls without unique numbers of each thing, and Drop Cowboy can also help here.

Setting Up Call Routing

Call tracking is a good thing, and CallRail has some features that can help you with your business. Call routing is one such tool as it can allow you to have a recorded message for your callers which then moves into a menu for them to choose from, with interactive features. You can also add in a round robin to allow calls to connect to available agents in your business. Lastly, call scheduling is an option, which means that calls that are received during certain times can be forwarded on to another number that can be anything from a new line to after-hours numbers.

Checking Your Call Reports

So, you've set up your call tracking, and you're now receiving your calls and tracking where they come from. The next piece of the puzzle is getting all of your metrics and printing your reports so that you can learn about the call origins. You can find this list in the CallRail dashboard once you log in, and you can view a list or a chart of the recently received calls; it's your choice. This data can be saved from there for further analysis, and with it, you can see:

• The source of the call
• The name and location of the caller
• The time the call started
• The duration of the call

You can use a pool of phone numbers on your website which will also allow you to see the referring domain of those numbers. You can even see keywords that have been previously searched for and use those to help your marketing strategy.

What Can Call Tracking Software Do For Your Business?

Digital marketing has blown up in recent years, and the ability to track metrics is vital for all businesses. You can view clicks and conversions, customer behaviours and when those behaviours occur. A lot of business is online nowadays, but business is still conducted over the phone for many. 92%, in fact, of business is done over the phone, which has been previously difficult to track. With call tracking and Call Rail, you have a possible solution that works for your business. As call tracking software lets you know where the calls originate from, you can then see the sources that give you the best return on your investment. This is invaluable information for your business and can change so much for you.

So, Why Should You Use Drop Cowboy?

Did you know that Drop Cowboy is the best choice around for Ringless Voicemail Drops? Offering a platform completely unique from everything else which allows both nonprofits and businesses to deliver their messages without placing a call, Drop Cowboy can work well with CallRail to display the number as caller ID. This allows you to beat the marketing strategy of your competitors, while also using cost-effective rates and an interface that remains user- friendly. These exclusive features have made sure that Drop Cowboy beats out all the rest every single time. The best bit? It's free to get started!