Call Tracking Integrations

How Does Call Tracking For Business Work?

Call tracking works by recording the relevant data on calls directed towards the business. This is achieved through call tracking metrics that extend to random phone numbers as well as local numbers phone numbers. Essentially, it will tally up the amount of inbound calls that the target number has received while also plotting other key metrics such as geographic locations of where people are calling from.

Most business owners will ask the same question during their research: “how do I know which campaign generated the call?”

It’s a valid question. After all, you’ll be running several campaigns simultaneously while not all adverts will generate phone calls by clicking a link. For example, if you’ve placed a magazine ad, the consumer will dial your number manually. Unless you actively ask them to provide information on how they found out about the business, you’ll never know where the lead came from. Until now. With a tracking number system in place, you can overcome those obstacles in style.

Call tracking software sets up different phone numbers - Dynamic Number Insertion (DNI) - for each campaign (which can all then be diverted to the same line) so that you can actively see how many inbound calls have been received by each target number.

An Example Of Call Tracking Multiple Campaigns

Your business is promoting a service via three marketing campaigns. One is through a PPC online ad campaign. Another is a radio campaign. The final is a magazine advert. You spent £1,000 on each of the three ideas and set up call tracking as follows:

• Target number #1 is linked to the PPC campaign
• Target number #2 is linked to the radio campaign
• Target number #3 is linked to the magazine campaign.

If line #1 receives 20 calls while line 32 receives five and line #3 receives seven, this data can be used to identify that the PPC campaign is the most effective by far. Meanwhile, even if the budgets aren’t split equally, you can easily calculate the cost per lead across each of the marketing channels.

Call tracking metrics can be set up an automated so that you will instantly know which URL, search keywords, landing pages, and ads were used to lead a user to pick up the phone.

What Information Can Be Gained Through Call Tracking Metrics?

Whether it’s a random phone number or local numbers phone numbers, it’s important to know which data metrics can be collected from this software strategy. The call tools can pick up the following pieces of information:

• Caller name
• Phone number
• Address
• Company
• Advertising channel
• The ad that led to the call
• Keywords used by the caller
• Pages they viewed on your website
• Caller history

Furthermore, the DNI number will be attributed to the prospect forever. So, even when they eventually call back after encountering other campaigns, you’ll remember the original source of their interest and interactions with the company.

Why Is Call Tracking Useful For Your Business?

Before considering any potential addition to your business strategies, it’s imperative that you investigate the idea to ensure that the benefits will validate the investment. Call tracking shouldn't be any different, which is why it’s vital to know exactly what it enables your company to achieve.

Call tracking metrics can support your business in many ways, including but not limited to:

• Measure the effectiveness of your content by understanding which pages were visited leading up to the prospect’s call.
• Analyse the impact of individual marketing strategies through keyword-level tracking before focusing on those with the right ROIs.
• Remove emphasis from ideas that weren’t working to further enhance the control of your overhead spending and time management.
• Revisit previous prospects, irrespective of whether they have already been converted to sales, through the use of the detailed call histories.
• Target the right geographic locations for future expansions by analysing which area codes are generating the most calls.
• Use recordings of phone calls for training purposes to improve the quality of your team and build a more consistent approach to leads.
• Utilise call tracking methods to gain greater insight into A/B testing and other marketing strategies used to improve the overall output.
• Measure the full customer lifecycle to monitor their behavioural patterns and monitor their Customer Lifetime Value.

Ultimately, when used well, tracking number facilities can transform your approach to marketing and analysis to produce smoother routes to conversations and maximise your efficiency of both time and money.

As such, calltrackingmetrics are suitable for companies across many industries including; legal sectors, health and dental care facilities, home services, real estate, education, I, finance, automotive, and B2B.

Is It A Worthwhile Investment?

If your company is serious about perfecting its marketing campaigns and gaining deeper insight into customer behaviours as well as the success of individual advertising strategies, call tracking is a very good option.

The ability to track inbound calls from local numbers phone numbers can have a positive impact on offline companies and online businesses alike. Likewise, the flexible nature of the metric tracking means that it can be used by ventures of all sizes while frameworks can evolve alongside the growing company.

When supported by the fact that it is very easy to embrace this idea, especially as our experts take care of the logistical and technical aspects, call tracking is a winning solution for most modern businesses.

Start Using Call Tracking In Your Venture Today

Modern call tools and call tracking facilities can have a significant impact on your business endeavours, and there has never been a better time to start embracing the power of those facilities. Whether you wish to learn more about the possibilities or want to implement the analytical tools right away, our experts are here to help.

Take the first step towards a brighter business future by calling our team today.